About Us

Why Rockline?

For more than 30 years, Rockline has been privileged to supply the world’s best retailers with private label consumer products. Private label combined with Contract Manufacturing Services and Food Services allows Rockline to serve consumers and customers in a wide variety of locations. Our products are used daily and can be found in large retail stores to convenience stores, restaurants, hospitals, dental offices, offices, department stores and virtually anywhere people are looking for convenience and high performing products. 

Our customers drive our long-term success, which allows us to invest in new equipment and grow our number of associates. Drawing on a worldwide network of suppliers and resources, we have perfected a low-cost, high-volume business model that gives our customers the quality product they deserve at a price they can afford. We choose to reinvest our profits in continually improving our global operations.

Rockline people deliver consumer product solutions on many fronts:

  • Understanding consumer insights through interviews and surveys using a unique Rockline internet panel with hundreds of moms
  • Creating new product designs such as the first pop-up baby wipe
  • Creating one of the largest geothermal systems for heating and cooling production sites 
  • Focusing on quality as the highest priority
  • Analyzing logistics to bring the most cost effective solutions for shipping customers’ products