Rockline vision, mission & value statement

Rockline is principally engaged in the manufacturing and marketing of both branded and private label products sold throughout the world. Rockline is the largest supplier of coffee filters and private label baby wipes in North America. Other products manufactured and distributed by Rockline include antibacterial wipes, baking cups, household cleaning products, incontinent wipes, moist towelettes, water activated and wet facial wipes, and a variety of contract wipe products. Rockline’s corporate headquarters is located in Sheboygan, Wisconsin. Rockline has manufacturing facilities in Sheboygan, Wisconsin; Springdale, Arkansas; Booneville, Arkansas; Montville, New Jersey; Redditch, England; and South China.

Rockline is proud of its growth, success, customers, and associates. Rockline does business in over 50 countries and employs over 1800 associates worldwide.

Rockline's vision statement: To be recognized by the top retailers, institutional, and branded companies in the world as the best net value supplier in the categories in which we compete.
To be respected by Rockline Associates as a preferred employer and viewed by our communities as a good corporate citizen.

Rockline's mission statement: We are a disposable products company that provides convenience and value to our customers.
We do this by pursuing a #1 or #2 volumetric share position in the categories in which we choose to compete through innovation, speed to market, and world class supply chain efficiencies.

Rockline's value statement: Our organization is based on the principle of integrity. We will embrace continuous change and focus on results but never compromise our integrity for financial gain. Nothing is more important than Rockline’s reputation. We will always do what we say we are going to do. We will treat everyone with respect and recognize the path to success is through hard work.

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